While interest in cosmetic dentistry has never been higher thanks to a year of endless Zoom calls, the UK’s leading network of dental practices, {my}dentist, is warning that oral health comes first when it comes to dentistry. Online searches for cosmetic dental treatments including teeth whitening, teeth straightening and composite edge bonding have increased by a third year on year*, while celebs such as Davina McCall have recently credited dentistry treatments with giving them improved confidence.

Time is flying as we're already on week 3 of Pippa's smile journey - see how she's been getting on and how you can transform your smile too.

Meet Sophie, Sophie has been with us for seven years, beginning her career as a receptionist at the Railway Rd, Blackburn practice.

Check out the next instalment in Pippa's smile transformation journey with clear braces.

2020 has been a year like no other. The whole country faced an unprecedented challenge, but we’ve risen to meet it together. Our colleagues across {my}dentist have worked harder than ever to support our patients and each other at an extremely uncertain time.

Join Pippa on her journey towards her dream smile with clear braces! Find out how her first week went and how you can start your own smile transformation.