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Welcome to {my}dentist, Upper Goat Lane, Norwich Dentist located in Norwich

Accepting New patients

Our services at a glance

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Opening times

08:30 - 17:30
08:30 - 17:30
08:30 - 17:30
08:30 - 17:30
08:30 - 17:30
08:30 - 17:30
Sunday Closed
Request appointment


Telephone: 01603 760032
Email: Click here to send an email


9 Upper Goat Lane, Norwich, NR2 1EW.

About {my}dentist, Upper Goat Lane, Norwich

Welcome to {my}dentist Upper Goat Lane, a 4-surgery practice in the heart of Norwich, Norfolk. You can find us opposite the St Giles Car Park, also the most convenient parking option for those driving to appointments. We are providers of both NHS and Private treatments, including our {my}options affordable private scheme for more flexible appointments without the private price tag. Some of our available treatments include Six Month Smiles teeth straightening, Implants, Teeth Whitening, Facial Aesthetics and Hygiene appointments.


Please note that due to the remaining Covid safety procedures we still have fewer appointments available than before the pandemic. Our practice teams across the country are working hard to fit everyone in as quickly and as safely as possible, including those who need urgent dental help and people who want to schedule their regular check-ups. Please be assured that we are doing everything we can to support you and please continue to be kind to our teams.

Protective measures in practice
Our first priority is always the wellbeing of our patients and colleagues. We have made some changes in our practices to ensure your safety. Please read our safety information ahead of your next visit

Click here to read our guide to Managing dental problems at home during Covid-19 Patient safety - What a visit to us will be like during Covid-19

What our patients say

  • Google 5 out of 5

    "Best dentist I have been to, lovely service and very kind x"

    Reviewed on 03/08/2018

  • NHS Choices 5 out of 5

    "From the minute on entering the practice I feel welcome. Lovely friendly welcome which is reassuring. No complaints about service or charges from dentist. My first choice in Norwich."

    Reviewed on 24/12/2017

  • Google 5 out of 5


    Reviewed on 16/11/2017

  • Google 5 out of 5

    "Have been to this dentist for many years and always do a great and efficient job with friendly service."

    Reviewed on 27/04/2019

  • Google 5 out of 5

    "I have always been very well looked after here, the service they provide is fantastic, the receptionists and lovely and kind, I myself am so thankful for the work they have done for me and my aching teeth! Thank you all. X"

    Reviewed on 07/10/2018

  • NHS Choices 5 out of 5

    "i have been coming to this dentist for a number of years and don't recognise the negative reviews at all.i've always had first class treatment,for instance brook a front tooth the weekend, phoned 8-45 monday and was treated at 10-30.my own dentist is the best dentist i have ever been treated by (im 70 tears old) very gentle and puts you at ease as soon as you walk through the door.the reception staff are brilliant to,all in all five stars."

    Reviewed on 23/10/2017

  • Google 5 out of 5

    "I have just been allocated a dentist that I feel very confident with. This was thanks to Hannah your Head Nurse. I found that I could relax very well with Brais, and he repaired a tooth that I thought I may have lost.Very grateful and extremely relieved. Many Thanks also to Hannah who made my experience a happy time. Monica Thurston"

    Reviewed on 18/05/2019

  • Google 5 out of 5

    "The dentist was an absolute miracle worker. I had a bit of filling fall out and she did a mind blowing job at fixing it with no pain at all. I was so nervous. Perfect job. Polite staff too."

    Reviewed on 17/04/2019

  • NHS Choices 5 out of 5

    "Transferred here after My Dentist in East Harling closed and was a little apprehensive after reading some of the reviews. However the welcome was friendly and efficient, the appointment was on time, the dentist and his assistant appeared friendly and competent. I could not ask for more. While I could not say I look forward to my next visit at least I will feel assured that all will be well."

    Reviewed on 11/01/2019

Have you been to {my}dentist, Upper Goat Lane, Norwich? We want to hear from you. Tell us about your experience at our practice so we can better improve our services to you.

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  • Dental implants

    Dental implants

    Replace your missing teeth or finally get rid of those troublesome dentures. For more information call
    01603 760032

  • Straight teeth

    Straight teeth

    Transform your smile with clear, invisible braces for straighter teeth. For more information call
    01603 760032

Our treatments and costs

  • NHS
  • {my}options affordable dentistry
  • Private dentistry

NHS treatments and costs

To see if you are exempt from paying for NHS dental treatments please click here.

Providing NHS Dentistry

{my}options - affordable private treatment

{my}options is unique to mydentist. Whether you want a check-up, an urgent appointment, treatment or even a complete smile makeover, you can get the smile you have always dreamed of at a price you can afford. With a range of early morning, evening and weekend appointments you can be seen at a time that suits you. With {my}options, you’ll have priority appointments when you need them most, and no long waiting lists.

  • No long waiting lists
  • Flexible appointment times

Find out more about {my}options here

get the smile you have
always dreamed of at a price
you can afford
Options people image

Meet the team at {my}dentist, Upper Goat Lane, Norwich

Your clinicians

  • Dr.Oyvind Persen Qualified from: Oslo Norway, 1994 GDC No: 83933
    Oyvind qualified in Oslo in 1994 he worked in general practice in Norway after he qualified for 10 years. Oyvind has worked as a dentist in the UK since 2004. He likes working with our team, sharing and discussing experiences and views regarding dentistry with his colleague's. Oyvind has taken mentor training courses and is looking forward to sharing his experiences with a colleague. He take’s special interest in root canal treatments. In Oyvind’s spare time he likes to bake with sourdough, cooking and experiencing different foods. He loves going on dog walks with his dog in the country side.
  • Ms.Lisa Hubbard Qualified from: CEB Dip Dent Hygiene United Kingdom, 1995 GDC No: 4975
    Lisa Hubbard is from Norwich, Lisa has worked as a qualified Dental Nurse for 6 years. Then attended the University Hospital of Wales, where she qualified as a Dental Hygienist in 1995, gaining the award for the top student. Lisa has worked in Norwich since, joining {my}dentist in 2005. Lisa provides Oral Hygiene Instruction and Diet Advice and formulates individual treatment plans for each patient. Treating patients with Periodontal Disease and Peri Implant conditions. Lisa is a patient, friendly and caring individual with a good sense of humour she is very good with nervous patients. Lisa has a close working relationship with her dental colleagues which enhances patients treatments and options. Lisa in her spare time enjoys reading, watching films, spending time with her husband and dog, a retired greyhound, riding and competing with her horse.
  • Dr.Brais Vila Brana Qualified from: University in Santiago Spain, 2009 GDC No: 238167

Dental professionals must be registered with the GDC and meet high standards. Find us on the register: www.gdc-uk.org

Last updated: Tuesday, 09 November 2021