Key personnel

Michelle Howchin

Chief Transformation Officer

Michelle Howchin has more than two decades’ experience of leading technology enabled business transformations. Prior to mydentist, Michelle was Senior Director for eCommerce and George Technology at Asda.

Michelle has extensive experience leading and driving transformation programmes including divestures, digital transformation and ERP; bridging technology, programme governance and business change for minimal business disruption. Michelle also has experience across multiple industries and has worked for household brands like Penguin Random House, Marks and Spencer, Kimberly-Clark, Bosch and Deloitte.